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FIFA President Infantino Plans to Sell World Cup Stakes to PrivateFIFA President Gianni Infantino is reportedly planning to sell stakes in the World Cup to private investors, a move that could earn him tens of millions of pounds./images/2026/07/fifa-president-infantino-plans-to-sell-world-cup-stakes-to-private-dc2483bd-800w.webpFIFA President Infantino Plans to Sell World Cup Stakes to Private

FIFA President Infantino Plans to Sell World Cup Stakes to Private

Updated 2 min read
Gianni Infantino speaking at a FIFA event, with World Cup trophy in background

Short overview

FIFA President Gianni Infantino is reportedly planning to sell stakes in the World Cup to private investors, a move that could earn him tens of millions of pounds.

FIFA President Gianni Infantino is planning to sell stakes in the World Cup to private investors under a scheme that could potentially earn him tens of millions of pounds, according to an exclusive report by The Times. The plan, which has been discussed with figures close to the Trump administration, would see Infantino become the 'commissioner' of a new company overseeing the tournament.

Details of the Proposal

The proposal involves selling equity in the World Cup to private investors, effectively privatizing parts of the tournament's commercial rights. Sources told The Times that Infantino has held discussions with individuals connected to former U.S. President Donald Trump's administration. The plan could grant Infantino a significant personal financial benefit, though exact figures remain undisclosed.

Governance Concerns

Critics have described the move as a 'nuclear bomb' for the game, warning that it could undermine the integrity of football's governing body. The lack of checks and balances in FIFA's governance structure has raised questions about whether member associations would simply vote the proposal through without proper scrutiny. One observer noted, 'The World Cup is not his to sell off. With no checks and balance in governance, would the member associations just vote it through? Who are they representing here? Some of them might have to show a spine.'

Potential Impact on FIFA and Football

If implemented, the plan would mark a radical shift in how the World Cup is managed and financed. Currently, FIFA controls all commercial rights to the tournament, which generates billions of dollars in revenue. Selling stakes to private investors could introduce new profit-driven priorities, potentially affecting ticket prices, broadcasting rights, and sponsorship deals. It could also set a precedent for other international sporting events.

The Times report has sparked widespread debate among football officials and fans. Many are calling for transparency and accountability from FIFA, especially given the organization's history of corruption scandals. Infantino has not publicly commented on the report, and FIFA has not issued an official statement.

Background and Context

Gianni Infantino has served as FIFA president since 2016, succeeding Sepp Blatter amid a major corruption crisis. He has overseen expansions of the World Cup and pushed for increased revenue, but this latest proposal represents his most ambitious financial restructuring yet. The involvement of figures close to the Trump administration adds a political dimension, though it remains unclear whether any formal agreements have been reached.

The story was first broken by Martyn Ziegler, chief sports reporter for The Times, who tweeted an exclusive link to the full article. The report has since been widely shared on social media, with many expressing alarm over the potential consequences for football's flagship event.

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