FIFA World Cup 2026 Fan Program: Stamps, Points, and Rewards

FIFA has announced a new fan engagement program for the FIFA World Cup 2026™, inviting fans worldwide to participate in a journey that combines match attendance, Fan Festival visits, Host City experiences, and digital challenges. The program allows fans to collect stamps at various touchpoints, earning FIFA Points with each stamp, which can be used to unlock exclusive rewards and build a personal record of the tournament.

How the Program Works

Fans can collect stamps by attending matches, visiting official Fan Festivals, exploring Host City experiences, or completing digital challenges from anywhere in the world. Each stamp contributes to a fan's personal collection, and the accumulation of stamps earns FIFA Points. These points can then be redeemed for rewards, though specific rewards have not yet been detailed.

Digital and Physical Engagement

The program is designed to engage fans both physically and digitally. While attending matches and Fan Festivals provides physical stamps, digital challenges offer a way for fans who cannot travel to participate. This hybrid approach aims to include a global audience in the World Cup experience.

Building a Personal Record

Beyond rewards, the program allows fans to build a personal record of their World Cup journey. This digital record serves as a memento of the tournament, capturing the fan's unique experiences and interactions. FIFA has emphasized that the program is part of its broader effort to enhance fan engagement and create lasting memories.

The FIFA World Cup 2026 will be hosted across 16 cities in the United States, Canada, and Mexico, marking the first time the tournament is held in three countries. The fan program is expected to launch closer to the event, with more details on challenges and rewards to be announced in the coming months.