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The BBC has introduced a 3D Live Match Experience for the 2026 FIFA World Cup, offering UK viewers immersive options like first-person player views and tactical match views. Powered by FIFA data and Immersiv.io technology, it is a first for the UK and available exclusively via BBC Sport.
Mandatory hydration breaks at the World Cup have generated over $250m in ad revenue in the US alone, but fans and players criticize the disruption. Broadcasters worldwide use the three-minute pauses for commercials, while UK viewers are spared due to regulations.
The BBC and ITV have shared World Cup coverage since 1966. The broadcasters take turns picking matches, with the final shared. The process involves strategy, scheduling conflicts, and guesswork for knockout rounds.
