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BBC and ITV face a tight turnaround to select which World Cup round of 32 matches to broadcast. The BBC gets first pick among 16 games, with many lineups unknown until the group stage ends. The first knockout match kicks off just 15 hours later.
The 2026 World Cup in the US, Canada and Mexico is underway. BBC will show 54 matches live, including the final on 19 July, with 92 games on BBC Sounds and full coverage on the BBC Sport website and app.
Former striker Rade Bogdanovic apologized for racist remarks about black players during a World Cup broadcast on Serbian TV. He questioned their concentration and stamina while discussing a red card incident. Broadcaster RTS also apologized.
The BBC has introduced a 3D Live Match Experience for the 2026 FIFA World Cup, offering UK viewers immersive options like first-person player views and tactical match views. Powered by FIFA data and Immersiv.io technology, it is a first for the UK and available exclusively via BBC Sport.
Mandatory hydration breaks at the World Cup have generated over $250m in ad revenue in the US alone, but fans and players criticize the disruption. Broadcasters worldwide use the three-minute pauses for commercials, while UK viewers are spared due to regulations.
The BBC and ITV have shared World Cup coverage since 1966. The broadcasters take turns picking matches, with the final shared. The process involves strategy, scheduling conflicts, and guesswork for knockout rounds.
